Why #Rihanna featured different culture in her first ever fenty campaign.


Here’s why Rihanna featured Lagos in her first ever Fenty campaign video.

Nigeria’s largest city, Lagos state, has been featured in the first ever campaign video for Rihanna’s luxury fashion brand Fenty.

The ad, posted online on May 20, 2019, had a wide range of women walking in front of backdrops showcasing various parts of the world.

One of these places is our very own Lagos. The video shows a typical busy street in Marina, Lagos Island with hawkers, pedestrians and our signature yellow ‘danfo’ bus.

In a recent interview with The New York Times, Rihanna explained that her plan for the brand is for it to be “as disruptive as possible.”

This explains why she chose to have different cultures and places including Lagos represented in her first ever Fenty campaign video.

Her decision to have Nigeria’s largest city as well as other parts of the globe in the campaign video also goes with her very inclusive beauty brand.

She goes to add, “The brand is not traditional. It’s a new way of doing things because I believe that this is where fashion is going to go eventually.”

Fenty, launched in partnership with LVMH, makes Rihanna the first black woman in history to run a major luxury fashion house.

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